Your partner in kitchen furniture innovation.

From concept to production, we deliver innovative, commercially smart solutions.

We help companies find brilliant product ideas and bring them to life.

We’re a small senior team with 20+ years of experience developing kitchen and homeware products for leading global brands.

We work directly with buying, R&D and leadership teams to deliver original ideas that are fast, focused and built for real world production.

LifeCraft is a service dedicated to Kitchen Products from Grow the Roses.

Victor Gil
Engineering Lead

Experienced in kitchen systems and production, Victor led UK Engineering at Kingfisher and works closely with global suppliers to deliver factory-ready products.

Ben King
Design Lead

Ben specialises in product innovation and industrial design. He combines research, creativity and execution to deliver best-selling products for brands like IKEA and Joseph Joseph.

We create kitchen furniture that sells.

LifeCraft delivers end‑to‑end product development for kitchen systems and accessories. With years of in‑house experience for leading retailers, we understand the pressures of buying teams, the realities of sourcing, and what makes a product succeed on the shop floor.

We blend commercial insight, inventive design and precise engineering to create kitchen products that are original, production‑ready and built to perform in the real world and in the market.

IF YOU USE US FOR ONE THING, LET IT BE THIS:

We’re exceptional at spotting and developing product ideas that are functionally original, commercially smart and uniquely yours.

WHY CHOOSE US?

The reasons clients keep working with us.

1. Commercial Thinking First
We help find product ideas that sell.

2. Product Invention Specialists
We’re set up to deliver functional newness that makes products stand out.

3. Deep Category Expertise
Kitchens, homeware, storage and furniture. 20+ years of experience.

4. Fast, Lean Process
We work quickly, efficiently and with a startup mindset.

5. Mass Market Fluency
We understand tooling, sourcing and pricing and how to deliver smart, affordable products.

David Ackland - Kingfisher Product Design Director

“Life Craft help turn complex ideas into successful, mass-market products. Their ability to combine technical precision with forward-thinking creativity delivers exceptional results and inspires confidence and collaboration across teams.”

Deep kitchen expertise that adds value from day one, built on two decades of experience.

  • Engineered a flagship cabinet system for one of the UK’s biggest retailers.

  • Developed a patented, award-winning trash can, dubbed a “trash can of legends.”

  • Created a best-selling sink system that has expanded into 20 SKU variants.

  • Helped IKEA refine technology for a breakthrough countertop appliance.

  • Our invention was the fastest ever selling product for a global brand!

We build long term partnerships.

Most clients start with one project and quickly return for more. This is because we design our model to make product development affordable, flexible and commercially worthwhile.

We only take on projects with a clear business case, focusing on development that justifies your investment and our time. This approach ensures we deliver work that creates real value and builds lasting relationships.

“Grow the Roses has been a fantastic partner in key projects. they've truly become an invaluable part of our team. They're creative, reliable, and a pleasure to work with.”

Elaine Hawes - Lakeland, Product Design

How we work with your team

  • 01 Spot Opportunities

    • Lean user and market research

    • Insights that lead to commercially viable product ideas

  • 02 Develop Ideas

    • Functional concept creation

    • Strong focus on uniqueness, feasibility and technical detail

  • 03 Ensure Delivery

    • Engineering for mass production (costing, tooling, logistics)

    • Sourcing support and supplier liaison

Let’s create smarter products together.

If your business needs breakthrough innovation, or your internal team is simply stretched too thin, we’d love to help.

We work fast, think strategically, and deliver ideas that excite buyers, engineers and end users alike.

Thanks,

Ben & Victor

ben@lifecraftprojects.com
+44 7972266345

victor@lifecraftprojects.com
+34 611086381